Client-focused service creates client-serving results.

Graphic design is organizing typographic and visual information in a way that will convey a specific and targeted message in order to influence a desired response. Some designers do not truly understand their role in influencing their clients target market. They focus solely on being creative to create something that their peers will simply think "looks cool" instead on focusing on solving their client's problem. These are self-serving artists who should be creating gallery art, not the solutions to your graphic communications problems.


If you are constantly sending projects back for rework or feel that the artist is ignoring your criticisms and suggestions, you are wasting valuable time and money on an artist who is not working to serve you.


I am a client-focused professional. I understand that you are the expert in your field. I need the knowledge of your business and industry that you have to guide me to a solution to your problem. I am always open and receptive of criticism. I will respectfully discuss my design decisions and resolve any issues quickly with your total satisfaction as the goal.

A complete solution.

Need help with writing? How about photography? I offer both services along with design. Why worry about briefing, coordinating and paying multiple professionals if you don't have to?

Solutions designed strategically for you.

For every project, I ask specific quesitons about the intended audience, objectives, and goals of the project. Based on the information I gather, I develop a creative strategy that will serve as a guide and defines what the design problem is, and how I intend to solve it. The project begins as soon as the creative strategy is approved. This ensures that I create with your goals in mind while saving a great deal of confusion and conflict as the project progresses.

Solutions focused on benefits.

Are you marketing only the features of your product or service? This is too passive of an approach to take with your graphic communications. The people you are marketing to need a compelling reason to respond. I work on finding those benefits and designing around them to let your target know how you will make their life better.